THE RADICAL RULEBREAKING CREATIVE AGENCY
ACTIVE SG: THE SPORTS RESILIENCE PROJECT
ACCESSIBLE FITNESS CONTENT
FOUR SERIES OF VIDEOS. ONE GOAL.
SCOPE: Creative Development, Design, Video Production, 3D Design, Filming, Video Post-Production, Music & Sound Design.
At the close of 2021, ActiveSG and health consultancy ProAge, envisioned a nation-wide movement promoting exercise and healthy habits for people of all ages and backgrounds. RAWSPARK became the driving force for this year-long campaign which was supported by 4 series of fitness-related videos – Perform Better, Family And Sports, Against All Odds and Stronger Together.
Stronger Together & Perform Better is a series of exercise videos targeted at seniors and youths respectively, and these 2 series called for the team’s expertise in content writing, virtual production design and 3D animation, resulting in an immersive and engaging video series.
Against All Odds is a series of interviews with local fitness enthusiasts of different backgrounds, primarily from the senior and the disabled youth community. Through RAWSPARK’s storytelling skills, we learn of their struggles, how they overcame them and the motivation behind their passion.
Family And Sports brings new possibilities for families to spend time together and keep fit at the same time. The interactive series provides fresh ideas for families to spend quality time together, at home and outdoors.
This is interactive fitness content like you’ve never seen before.
For more information, visit: circle.myactivesg.com/
THE BRIEF
PROJECT DESCRIPTION:
Production of 4 Video Series, Creative Development, Content Writing, Virtual Production, 3D Designs, Original Music & Sound Design
PERFORM BETTER
Physical fitness and strength training exercises for youths and young adults. Filmed on a virtual set, staged in a 3D simulated environment, and put together with music and 3D augmented reality infographics to create engaging visuals. Topped with health, fitness tips and fun facts.
Our copywriters put their research skills and language to the test, rephrasing the most complex of movements into the simplest of bullet instructions. Who knows, maybe our copywriters could correct an average joe’s form in the gym now.
EP1: Morning Routine For Busy Bees 1
EP2: Morning Routine For Busy Bees 2
EP3: Have Fun With Your Fitness!
FAMILY AND SPORTS
Keeping fit doesn’t have to be a solitary activity. In fact, it’s one of the best ways to spend time with the people closest to you, your family. Get to know the best exercises and activities to do with your loved ones with our interactive and vibrant video series.
EP1: Intergen Workout Series - Hiking!
EP2: Intergen Workout Series - Frisbee
EP3: Home Workout With Your Kids!
AGAINST ALL ODDS
With anything Rawspark, there’s no escape from storytelling. In this series of episodes titled “AGAINST ALL ODDS”, we document the stories behind three special individuals – An active senior citizen who has survived a fatal accident, an athlete on the spectrum, and a visually-impaired goalball player, with a “Most Googled Questions” style interview talk show format. Hosted by musical theatre extraordinaire and fitness coach Kimberly Chan, we uncover the challenges they face everyday, how they overcome them, and their motivation behind their passion.
EP1: Day In A Life Of A Senior In Recovery
EP2: Day In A Life Of An Athlete On The Spectrum
EP3: Day In A Life Of A Para-Athlete In Goalball
STRONGER TOGETHER
Targeted towards a senior aged demographic, our designers created a “Garden of the Future” as a simulated environment for the virtual set of this series, with the content focused on exercises on mobility, function, and movements that could be performed with everyday home appliances.
EP1: How Strong Are You?
EP2: Starting Out
EP3: Chair Workout
WANT TO WORK WITH US?
NEED CONTENT FOR YOUR BRAND?
HIT US UP!
SINGAPORE
- RAWSPARK PTE. LTD.
- 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
MALAYSIA
- RAWSPARK SDN. BHD.
- 02201043732 | 1489429-H
- 43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia