{"id":1053,"date":"2022-08-19T08:21:34","date_gmt":"2022-08-19T08:21:34","guid":{"rendered":"https:\/\/rawsparkgroup.com\/?page_id=1053"},"modified":"2024-04-24T03:45:14","modified_gmt":"2024-04-24T03:45:14","slug":"work-dbs-busking-by-the-bay","status":"publish","type":"page","link":"https:\/\/rawsparkgroup.com\/?page_id=1053","title":{"rendered":"DBS: Busking By The Bay: Live More, Bank Less"},"content":{"rendered":"\t\t
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THE RADICAL RULEBREAKING CREATIVE AGENCY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DBS
\"BUSKING BY THE BAY\"
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BUSKING BY THE BAY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SUSTAINABLE ELECTRONIC BANKING WITH MUSIC<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SCOPE:<\/b>\u00a0Creative Strategy, Writing, Concept, Filming, Video Production, Post Production, Music & Sound Design.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In 2018, Rawspark, in collaboration with Bandwagon was engaged to help create \u201cBusking By The Bay\u201d, a campaign that combined performances by busking artists and upcoming independent musicians to create event programming in the Marina Bay sector, story-driven video content and music-centred commercials, with the aim of catapulting the launch of DBS PayLah! and the use of its digital payment platform to generate donations to the busking community.  The result created high levels of brand engagement across a span of two years. <\/p>


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For more information, visit: https:\/\/www.dbs.com\/busking\/index.html<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BRIEF<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT DESCRIPTION<\/b>: <\/b><\/p>

Production of Commercials, Ads & Billboards for DBS Busking By The Bay Channel Marketing Campaign<\/span>
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KEY VISUAL ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SPOTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nobody loves ads.\u00a0 Especially the hard selling ones.\u00a0 But what people do love, are stories. Stories of passion, and stories for love of a\u00a0community. And\u00a0what better way to get people to use convenient, digital, electronic banking to support a good cause.

So we documented the stories of 12 buskers from Singapore, to uncover their passions and purpose to create teaser content.\u00a0 On the day of the launch, we made these 12 buskers perform live at the Marina Bay. From that came product usage, and a narrative-driven after-movie. The result was a campaign that inspired people to use DBS PayLah! to support homegrown talent.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WANT TO WORK WITH US?

NEED CONTENT FOR YOUR BRAND?

HIT US UP!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RAWSPARK GROUP\u00a0

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                THE RADICAL RULEBREAKING CREATIVE AGENCY DBS“BUSKING BY THE BAY” CAMPAIGN BUSKING BY THE BAY SUSTAINABLE ELECTRONIC BANKING WITH MUSIC SCOPE:\u00a0Creative Strategy, Writing, Concept, Filming, Video Production, Post Production, Music & Sound Design. In 2018, Rawspark, in collaboration with Bandwagon was engaged to help create \u201cBusking By The Bay\u201d, a campaign that combined performances by busking […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1053","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1053"}],"version-history":[{"count":41,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1053\/revisions"}],"predecessor-version":[{"id":3163,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1053\/revisions\/3163"}],"up":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}