{"id":1074,"date":"2022-08-19T09:37:17","date_gmt":"2022-08-19T09:37:17","guid":{"rendered":"https:\/\/rawsparkgroup.com\/?page_id=1074"},"modified":"2024-04-24T03:50:27","modified_gmt":"2024-04-24T03:50:27","slug":"work-hydragun","status":"publish","type":"page","link":"https:\/\/rawsparkgroup.com\/?page_id=1074","title":{"rendered":"Hydragun: The Future of Recovery"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"rs-logo(transparent)\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE RADICAL RULEBREAKING CREATIVE AGENCY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HYDRAGUN
\"THE FUTURE OF RECOVERY\"\nCAMPAIGN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE FUTURE OF RECOVERY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE PROFESSIONAL MASSAGE THERAPY GUN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SCOPE:<\/b>\u00a0Creative Strategy, Design, Writing, Concept, Filming, Video Production, Animation, 3D Design & Animation, Post Production, Music & Sound Design, Media Buy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Singapore massage gun brand HYDRAGUN was sorting an incumbent agency to help lead its launch in Singapore in August 2020.\u00a0\u00a0Enter the makers of tomorrow.\u00a0\u00a0The objective was to market the brand as a premium, separate from the more affordable competitors, and connect the brand with four different specific sports groups \u2013 Powerlifters, Crossfitters, Runners and Martial artists.\u00a0\u00a0\u00a0\u00a0The result \u2013 three 60-sec spots that featured key athletes who represented their sport in action, against a direct response narrative.\u00a0\u00a0The campaign also saw the development of 6 shorter 30-sec video ads, static web banners, graphics for their social calendar, and educational articles on active recovery.\u00a0\u00a0The launch was successful, with a 588% percent growth in sales upon launch.\u00a0<\/p>

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For more information, visit: www.hydragun.com<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BRIEF<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT DESCRIPTION<\/b>:\u00a0<\/b><\/p>

Production of Commercials, Ads & Billboards\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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KEY VISUAL ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SPOTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Features four influential athletes from different sports, Powerlifting, CrossFit, Running and Martial Arts, each overcoming physical pain through recovery to achieve their personal bests.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOCIAL MEDIA CALENDAR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We shot still photographs on set, while the creative team drowned themselves in sports science research to help create blog\u00a0articles\u00a0for the social media calendar.\u00a0\u00a0These articles focused on\u00a0the importance of strength training, fitness and recovery as thought leadership content to help inspire brand advocacy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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RAWSPARK GROUP\u00a0

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              • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                THE RADICAL RULEBREAKING CREATIVE AGENCY HYDRAGUN“THE FUTURE OF RECOVERY” CAMPAIGN THE FUTURE OF RECOVERY THE PROFESSIONAL MASSAGE THERAPY GUN SCOPE:\u00a0Creative Strategy, Design, Writing, Concept, Filming, Video Production, Animation, 3D Design & Animation, Post Production, Music & Sound Design, Media Buy. Singapore massage gun brand HYDRAGUN was sorting an incumbent agency to help lead its launch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1074","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1074"}],"version-history":[{"count":28,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1074\/revisions"}],"predecessor-version":[{"id":3172,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1074\/revisions\/3172"}],"up":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}