{"id":1293,"date":"2022-09-01T03:17:12","date_gmt":"2022-09-01T03:17:12","guid":{"rendered":"https:\/\/rawsparkgroup.com\/?page_id=1293"},"modified":"2024-04-24T03:51:41","modified_gmt":"2024-04-24T03:51:41","slug":"legacy-2019","status":"publish","type":"page","link":"https:\/\/rawsparkgroup.com\/?page_id=1293","title":{"rendered":"Legacy Festival 2019: A New Dawn"},"content":{"rendered":"\t\t
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THE RADICAL RULEBREAKING CREATIVE AGENCY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LEGACY FESTIVAL 2019<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A NEW DAWN <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A BRAND NEW MUSIC EXPERIENCE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SCOPE:<\/b>\u00a0Creative strategy and development, Design, Marketing, Video Production, 3D Design,\u00a0Production of Live Performance Multimedia, Live Streaming and broadcasting, Production of Ads, Web Banners, Trailers, Public Relations, Brand partnerships, Media content partnerships, Social media calendar.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With performances from top charting EDM acts like TIESTO, ZEDD, DON DIABLO and ALOK, in conjunction with partners UOB Bank and Soundstream, Legacy Music festival needed an agency that was well-versed in both entertainment and corporate advertising to undertake all creative duties. \u00a0The agency\u2019s repertoire covered a massive range, from crafting the overall brand messaging, creating the logos and key visuals, trailers, ads and infographics for the festival, and managing the festival\u2019s social calendar, to designing the stage visuals and conceptualising the festival\u2019s multimedia experience. \u00a0The entire festival garnered over 25,000 attendees over the two nights, and the festival was live streamed to over 16 countries worldwide to over 300,000 viewers. \u00a0Marked as one of Singapore\u2019s highlight events of the year 2019, the project was true test to Rawspark\u2019s multi-faceted capabilities.<\/p>

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For more information, visit:\u00a0https:\/\/www.facebook.com\/legacyfestivalsg\/<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BRIEF<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT DESCRIPTION<\/b>: <\/b><\/p>\n

Production of Legacy Music Festival 2019’s Marketing content, Commercials & Video production<\/p>\n

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300,000 LEADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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25,000 ATTENDEES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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16 COUNTRIES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MAIN FESTIVAL TRAILER<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FESTIVAL AFTERMOVIE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROMOTIONAL ASSETS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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HIGHLIGHT REELS<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The hype got real. So, so real.\u00a0 We didn’t want people to lose out on not going to DAY 2 of the festival, so we got right into the heart of the action, so that people could relive the spectacle of Legacy Music Festival.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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DIGITAL BANNER ADS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Frequency was the name of the game.\u00a0 More, was more.\u00a0 So for our digital campaigns, our designers created mass amounts of GIF and Motion graphic assets on the Festival’s promotions, artists line ups and experiences.\u00a0 These assets were blasted across all channels, with the aim of garnering mass impressions over engagement.\u00a0 In other words, we achieved top of mind, because all you kept seeing was us.\u00a0 It clearly paid off.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SOCIAL MEDIA CALENDAR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fun Artist line ups, trailers, gifs, Sponsor experiences, and festival information.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE GRAND OPENING<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We had to come in with a big entrance.\u00a0 So why not start off the festival with a big bang.\u00a0 We designed a multimedia spectacle – Animation, Lights, smoke and pyrotechnics, all synced in perfect harmony to an epic cinematic soundtrack titled, “THE GRAND OPENING”. Epic war drums, string and brass orchestra, grinding synthesizers and odd time meters build in epic suspense up to the final climatic Legacy main theme.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WANT TO WORK WITH US?

NEED CONTENT FOR YOUR BRAND?

HIT US UP!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RAWSPARK GROUP\u00a0

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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tRAWSPARK SDN. BHD.<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                THE RADICAL RULEBREAKING CREATIVE AGENCY LEGACY FESTIVAL 2019 A NEW DAWN A BRAND NEW MUSIC EXPERIENCE SCOPE:\u00a0Creative strategy and development, Design, Marketing, Video Production, 3D Design,\u00a0Production of Live Performance Multimedia, Live Streaming and broadcasting, Production of Ads, Web Banners, Trailers, Public Relations, Brand partnerships, Media content partnerships, Social media calendar. With performances from top charting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1293","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1293"}],"version-history":[{"count":28,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1293\/revisions"}],"predecessor-version":[{"id":3175,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1293\/revisions\/3175"}],"up":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}