{"id":1309,"date":"2022-09-01T06:17:40","date_gmt":"2022-09-01T06:17:40","guid":{"rendered":"https:\/\/rawsparkgroup.com\/?page_id=1309"},"modified":"2024-04-24T03:54:38","modified_gmt":"2024-04-24T03:54:38","slug":"light-to-night-festival-2021","status":"publish","type":"page","link":"https:\/\/rawsparkgroup.com\/?page_id=1309","title":{"rendered":"Light to Night Festival 2021: National Gallery"},"content":{"rendered":"\t\t
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THE RADICAL RULEBREAKING CREATIVE AGENCY<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LIGHT TO NIGHT 2021<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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...... IN PROGRESS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE CIVIC DISTRICT'S BIGGEST ART FESTIVAL <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SCOPE:<\/b>\u00a0Creative Strategy, Writing, Concept, Filming, Video Production, Animation, Post Production, Music & Sound Design, Media Buy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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One of Singapore\u2019s first art festivals to emerge during Phase 3 of the nation\u2019s Covid-19 safety measures, Rawspark was given the challenging task of promoting Light to Night Festival 2021 by National Gallery Singapore.\u00a0\u00a0The objective was simple \u2013 to generate as much noise of the festival and maximise attendance.\u00a0\u00a0How?\u00a0Ads, editorial content and narrative videos.\u00a0\u00a0Direct messaging trailers were created to introduce the festival and highlight its programmes and unique selling points, while micro-documentaries were created to feature the artist line up to target more culture enthusiasts.\u00a0\u00a0The campaign also explored the use of editorial videos on the festival\u2019s organisation team, referencing WIRED TV\u2019s \u201cGoogle\u2019s Most Questioned\u201d and VOGUE\u2019s \u201c72 Questions With\u201d as formats to create buzz-feed worthy public relations.\u00a0\u00a0The campaign was summarised by a post event aftermovie that featured Rawspark’s classic creative cinematography and music design style.\u00a0\u00a0\u00a0The campaign generated high visitorship, with over 500,000 + unique visitors despite the pandemic.\u00a0<\/p>

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For more information, visit: www.nationalgallery.sg.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BRIEF<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROJECT DESCRIPTION<\/b>: <\/b><\/p>\n

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Production of Commercials, Videos, Aftermovies, Ads & Billboards for Light To Night 2021<\/p>\n

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1.8 MILLION EYEBALLS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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500,000 VISITORS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KEY VISUAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FESTIVAL TRAILER & AFTERMOVIE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ARTIST FEATURE PROMOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To sell a festival, you sell its experiences, and the creators behind them.\u00a0 For Light to Night 2021, we created a series of micro-documentaries exploring each of the artists artworks’, their thought processes and philosophies, their challenges, their inspiration and motivation behind their personas, craft works and artworks at the festival itself.\u00a0 We used their messages to create a series of videos that inspire further interest and curiousity among potential festival goers, in order to convert them into prospective leads.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Artwork Inspired Filters by Eugene Soh<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arts Skins On Monuments<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arrive, Arrive by Guo Liang Tan<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Art in Motion<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There In The Middleness by Nathan Yong<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Re)rooting<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EDITORIAL VIDEOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We created a video series, based on VOGUE’s “72 QUESTIONS WITH” with the gallery’s senior management and their answers on what to expect at the coming festival.\u00a0 The result was editorial videos that were used across social media, digital and press releases.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ASK AWAY FT. CHONG SIAK CHING<\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ASK AWAY FT. EUGENE TAN <\/i><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WANT TO WORK WITH US?

NEED CONTENT FOR YOUR BRAND?

HIT US UP!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RAWSPARK GROUP\u00a0

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              • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                THE RADICAL RULEBREAKING CREATIVE AGENCY LIGHT TO NIGHT 2021 …… IN PROGRESS THE CIVIC DISTRICT’S BIGGEST ART FESTIVAL SCOPE:\u00a0Creative Strategy, Writing, Concept, Filming, Video Production, Animation, Post Production, Music & Sound Design, Media Buy. One of Singapore\u2019s first art festivals to emerge during Phase 3 of the nation\u2019s Covid-19 safety measures, Rawspark was given the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1309","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1309"}],"version-history":[{"count":34,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1309\/revisions"}],"predecessor-version":[{"id":3184,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/1309\/revisions\/3184"}],"up":[{"embeddable":true,"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/rawsparkgroup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}