SCOPE: Creative Strategy, Design, Writing, Concept, Filming, Video Production, Animation, Post Production, Music & Sound Design.
Rawspark collaborated with UOB’s marketing team in Singapore to co-create a series of brand videos and digital visuals to feature the bank’s Foreign Direct Investment Advisory unit and its importance to the economic and sustainable development of the ASEAN and Greater China region. The promotional content was aimed at gaining regional awareness and gathering new business leads by demonstrating the bank’s partnerships with local agencies such as the Singapore Business Federation (SBF) and the Singapore Exchange (SGX), to help mega brands OWNDAYS, Star Alliance and SPC Group expand and set foot in Singapore and other Asia regions.