THE RADICAL RULEBREAKING CREATIVE AGENCY
TAKE BACK THE NIGHTS
THE METAVERSE SPACE
Harnessing modern 3D CGI-engine technology, Take Back The Nights creates three stages, Beakon, Konstrukt and Skky, all set within a virtually rendered 3D environment. Virtual streets, food booths, levitating cities, floating art installations, air-travelling cars, trains and even flying whales.
Audiences explore the virtual city like in a first person game and watch their favourite Singapore artists; meet their friends; buy artist merchandise; order festival food and drinks; take selfies and dance till they drop – all without leaving their homes. Audiences can purchase upgrades to unlock festival superpowers (flying around the festival), exclusive content, VIP food deliveries and special in-world travel options.
Welcome to the future of music entertainment.
LIGHT THE FUTURE
A 3D VIRTUAL METAVERSE MUSIC FESTIVAL
SCOPE: Creative Strategy, Design, Concept, Filming, Video Production, Animation, 3D Game Engine Design, Post-Production, Music & Sound Design.
Take Back The Nights – Light The Future was initiated as a movement to support the arts & entertainment industry, in light of social distancing measures imposed by the pandemic. The VR music festival takes place as a simulation game, where people navigate avatars as they would in a physical event, and visit different stages and interactive stations to experience live streamed performances and brand activities. As a creative agency, Rawspark was tasked with creating the 3D virtual environment and producing the live performance videos. Rawspark was also engaged as the core advertising agency, undertaking brand design, promotions, video, design, visual communications, PR and brand partnership duties.
For more information, visit: www.takebackthenights.com
THE BRIEF
PROJECT DESCRIPTION:
Production of Immersive Performance, Panelist Videos & Virtual Festival, Production of a playable Virtual World, Production of Ads, Web Banners, Trailers, Public Relations, Brand partnerships, Media partnerships.
BEAKON: EDM STAGE
KONSTRUKT: LIVE STAGE
RED BULL TOWER
PEPPERONI PIZZA BOOTH
VIRTUAL BAR
CITYSKAPE
MAIN TRAILER
The main trailer tells the story of KYZA, an individual from a unique alien species called PATHFINDERS, who embarks on a journey from emptiness in search of THE BEAKON, a safe haven and symbol of hope for all their kind.
PROMOTIONAL ADVERTISING ASSETS
OFFICIAL FESTIVAL TRAILER
DIGITAL BANNER ADS
SOCIAL MEDIA CALENDAR
THE DESIGN CONCEPT
THE BEAKON
The BEAKON was designed as its name suggests – to serve as a beacon of hope. During the Covid-19 pandemic, many event professionals and musicians were affected by closures and show cancellations, resulting in loss of jobs. The BEAKON draws design inspiration from the shape of a home, or roofed shelter, to symbolise its significance as a “safe haven” for the affected.
Designed with remains of steel debris and industrial raw material, KONSTRUKT was designed to serve as a reminder that despite desperate times, with creativity, we can be resourceful by creating or “constructing” anything from whatever we have, in order to pivot, and make ends meet.
THE EXPERIENCE DESIGN
With creativity, anything is possible. We wanted to prove that with child-like fantasy and imagination, we can create worlds of fiction, filled with flying whales, cities, and transport systems of the future.
FLYING WHALE JOYRIDES
FLOATING TRAIN JOYRIDES
LEVITATING CITIES
FLIGHT SUPERPOWERS
KYZA & THE PATHFINDERS: THE AVATARS
No story is complete without characters. In TAKE BACK THE NIGHTS, festival goers assume the identity of four different avatars from a fictional alien species called PATHFINDERS. The name of these species was conceptualised with the notion that every festival-goer journeys their path towards the BEAKON. The design of each PATHFINDER avatar was unique, highlighting diversity. KYZA, a hooded PATHFINDER, also serves as the festival’s unofficial mascots, having made appearances in the marketing collateral and trailers.
THE LOGO DESIGN
The TAKE BACK THE NIGHTS insignia was drew design inspiration from a magnetic compass and the silhouette of a lighthouse. The lighthouse symbolizes its function as a beacon of hope, guiding lost ships to shore and warning sailors of impending low lying rocks, while the slanted compass describes that no matter the climate, a compass can guide you home because it always points towards true north.
WANT TO WORK WITH US?
NEED CONTENT FOR YOUR BRAND?
HIT US UP!
RAWSPARK GROUP
SINGAPORE
- RAWSPARK PTE. LTD.
- 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
MALAYSIA
- RAWSPARK SDN. BHD.
- 02201043732 | 1489429-H
- 43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia