THE RADICAL RULEBREAKING CREATIVE AGENCY

HYDRAGUN
"THE FUTURE OF RECOVERY" CAMPAIGN

THE FUTURE OF RECOVERY

THE PROFESSIONAL MASSAGE THERAPY GUN

SCOPE: Creative Strategy, Design, Writing, Concept, Filming, Video Production, Animation, 3D Design & Animation, Post Production, Music & Sound Design, Media Buy.

Singapore massage gun brand HYDRAGUN was sorting an incumbent agency to help lead its launch in Singapore in August 2020. Enter the makers of tomorrow. The objective was to market the brand as a premium, separate from the more affordable competitors, and connect the brand with four different specific sports groups – Powerlifters, Crossfitters, Runners and Martial artists. The result – three 60-sec spots that featured key athletes who represented their sport in action, against a direct response narrative. The campaign also saw the development of 6 shorter 30-sec video ads, static web banners, graphics for their social calendar, and educational articles on active recovery. The launch was successful, with a 588% percent growth in sales upon launch.

For more information, visit: www.hydragun.com

THE BRIEF

PROJECT DESCRIPTION:

Production of Commercials, Ads & Billboards

KEY VISUAL ADS

SPOTS

Features four influential athletes from different sports, Powerlifting, CrossFit, Running and Martial Arts, each overcoming physical pain through recovery to achieve their personal bests.

SOCIAL MEDIA CALENDAR

We shot still photographs on set, while the creative team drowned themselves in sports science research to help create blog articles for the social media calendar. These articles focused on the importance of strength training, fitness and recovery as thought leadership content to help inspire brand advocacy.