THE RADICAL RULEBREAKING CREATIVE AGENCY
REVOLUT
"GET MORE GET REVOLUT" CAMPAIGN
GET MORE, GET REVOLUT
YOU'RE FREE. WHY NOT YOUR MONEY?
SCOPE: Creative Strategy, Design, Writing, Concept, Filming, Video Production, Animation, Post Production, Music & Sound Design, Media Buy.
UK Financing Technology App was sorting an incumbent agency to help lead its launch in Singapore in December 2019. Enter the rule breakers. Aligned with the brand’s alternative and rebellious nature, the objective was to connect the brand with three distinct creative tribes – socialisers, travelers, and entrepreneurs. The result – three 30-sec spots that featured key influencers who represented their audience, and utilised alternative narratives that combined direct messaging with the brands value. The campaign also saw the development of web banners, witty boomerangs, graphic memes, and a partnership with SGAG and Mothership to help create digital, social and PR buzz.
For more information, visit: www.revolut.com
THE BRIEF
PROJECT DESCRIPTION:
Production of Commercials, Ads & Billboards for Revolut Singapore ATL Campaign
1.2 MILLION EYEBALLS
100,000 + DOWNLOADS
9% CONVERSION RATE
KEY VISUAL ADS
SPOTS
GET MORE, GET REVOLUT: THE TRAVELLING ENTREPRENEUR
Starring Syarif “Sleeq”, founder of Businesses Chulop and Boms n’ Buns, and half of Hip Hop duo SLEEQ, this spot reveals how travellers can make use of Revolut’s seamless and tax-free multi-currency exchange to benefit transactions from across the world.
GET MORE, GET REVOLUT: THE SOCIALISERS
We’ve all been there – go out on a night of social, have that friend pay first, and split the bill after. Lucky for singer Tabitha Nauser, musical theatre triple threat Kimberly Chan, and TV star Saranya, they’ve got Revolut, which made sharing the cost as easy as how they made this great performance look, because such great actors they were.
GET MORE, GET REVOLUT: THE ARTS STUDENT
Spot II features Tia Guttensohn as the art student on exchange. In this piece, our art directors used sets and props to paint our character’s story. Using wall paintings, Iron Maiden and Metallica records, musical theatre posters, a guitar, fairy lights and polaroid prints, our creatives created the perfect room for the very-cultured student. The rest was left to Guttensohn’s performance to create a visually stunning ad.
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RAWSPARK GROUP
UEN: 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
- [email protected]
SINGAPORE
- RAWSPARK PTE. LTD.
- 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
MALAYSIA
- RAWSPARK SDN. BHD.
- 02201043732 | 1489429-H
- 43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia