At the start of this campaign, we were presented with the problem statement: to change the perception of People with Intellectual Disabilities, and the common belief that they are limited in their capacity to contribute to society.  

Our solution was to challenge that narrative.  We created a tagline that helped to elevate and align People With Intellectual Disabilities (PWID) and neurotypicals on the same playing field, to convey a sense of collective empowerment and unity.  With that message, we created a story in film, profiling three talented PWIDs, a competitive dancer, an athlete and a professional musician, with the aim of showcasing their valuable skills and talents, sometimes not found in neurotypicals, and  highlighted their unique contributions to Singapore on the global stage.

We also created a music video to summarise the entire campaign to rally collective empowerment and unity among our communities and stakeholders.  The result?  Our campaign resonated deeply, touching hearts and minds across Singapore. The campaign garnered over 129K eyeballs, 386K impressions over digital platforms and social media, and this garnered an increase in additional of 5 new stakeholder participation.  The ripple effects of “Together, We Can” continue to inspire new conversations and actions, paving the way for a more inclusive and empathetic society.