THE RADICAL RULEBREAKING CREATIVE AGENCY
OLLA AI
GOODBYE STRESS,
HELLO SUCCESS
OLLA AI: AN AI ASSISTANT FOR YOUR BUSINESS
SCOPE: Creative strategy and development, Design, Marketing, Video Production, 3D Design, Unreal Engine, Web development, UX/UI Design, Filming, Music & Sound Design, Event Management
In a world increasingly shaped by AI trends, Rawspark spearheaded a groundbreaking campaign for OLLA AI.
OLLA’s mission: empower business owners through seamless integration into messaging apps, automating tasks from marketing to HR admin—no human intervention required.
We meticulously crafted OLLA AI’s identity, crafting its tagline, it’s tone of voice and designing visuals, jingles, and music that resonate. The tagline, “Good Bye Stress, Hello Success” encapsulates OLLA’s essence, setting the stage for a compelling narrative.
Beyond branding, Rawspark’s strategic prowess unfolded in messaging development and marketing strategy formulation. We conceptualised engaging ads, ensuring OLLA’s benefits were clear. Facebook and Google served as our launchpad, reaching over 35,000 viewers and amassing 105,000 impressions. The impact? A resounding success! Our campaign generated 2,000 quality leads and 57 demo users, showcasing OLLA AI’s transformative potential.
So when we created the tagline “Goodbye Stress, Hello Success,” we weren’t just telling that to OLLA’s customers – we surely were taking the stress off OLLA’s team too!
THE BRIEF
PROJECT DESCRIPTION:
Branding, Digital Marketing & Content Creation for OLLA AI, an AI software tool that fully automates business management and operations.
35,000 EYEBALLS
2000 QUALITY LEADS
57 CONVERTED USERS
$1.06 CPC
THE TAGLINE
The birth of “Goodbye Stress, Hello Success” was a journey into the eccentric. We aimed to encapsulate OLLA AI’s transformative power in a tagline that’s not just a statement, but an anthem. Running a business is never easy. The never-endless to-do lists, vast learning curves, repetitive administration and management results in stress, time wastage and human errors that create further inefficiency. In our brainstorming sessions, we embraced the audacious. We envisioned OLLA AI as a stress-busting virtuoso, liberating business owners from the chaos of manual tasks. The tagline emerged as a rallying cry, a rebellious farewell to stress and a triumphant embrace of success. “Goodbye Stress, Hello Success” isn’t just a tagline; it’s a manifesto, inviting businesses to join the revolution and redefine their narrative.
THE BRAND IDENTITY
When designing OLLA’s identity, we had to keep in mind that we were designing the UX of what would be the future of work. Similar to how Apple envisioned how buttonless smartphones would overtake their buttoned-counterparts, we needed to reimagine how the dashboard for an AI tool would look like, if a user never had to even lift a finger. So we borrowed inspiration from pop culture – you know films of AI-driven cyborgs destroying humanity, controlling minds, big Austrian dude who always says “I’ll be back.” And for some reason, the movies always portrayed AI as a constantly evolving seismic wave. So we went for less of a killer-bot vibe, incorporated bit of a friendlier design language, and painted it with gradients of OLLA’s signature orange. Behold, the waves you see in all of our ads.
THE AWARENESS CAMPAIGN
The strategy was simple – spark curiosity by addressing the problem that people had with a potential solution. First, we honed in on the core problem statement, addressing time, stress, human errors, and inefficiency with broad yet compelling solution-driven message. Together with 3D design and captivating music, we brought the benefits of OLLA to life in a dynamic ad. Targeting a diverse audience, our approach was to gather as many interested clicks through attention and curiosity.
THE RETARGETING ADS
Once we gathered as many clicks as we needed, the next course of action was simple. Give the audience information on how OLLA can solve their problems. That was what we did with these ads – also called Feature Videos, which portrayed OLLA in action across five different business verticals: Automated Marketing, Customer messaging, Loyalty Management and Human Resource administration. The objective was to convert these interested parties into purchasing customers through a sign up form.
AVAILABLE 24/7
AUTOMATED LOYALTY MANAGEMENT
AUTOMATED CUSTOMER ENGAGEMENT
AUTOMATED MARKETING CAMPAIGNS
AI CUSTOMER RESPONSES
OLLA APP UX UI DESIGN
When designing OLLA AI’s user interface, we had to keep in mind that we were designing the UX of what would be the future of work. Similar to how Apple envisioned how buttonless smartphones would overtake their buttoned-counterparts, we needed to reimagine how the dashboard for an AI tool would look like, if a user never had to even lift a finger. The interface was designed with minimalism in mind, foreseeing that a user would need not provide anything more than decision-based input to create instructions and prompts for OLLA’s AI to execute tasks.
THE JINGLE & MUSIC
We knew we were up against big brands with cool jingles like Lazada, Shopee and McDonald’s. And true enough, nothing beats a jingle that’s got your name in it. Simple, memorable, and one that’s easy to remember. It was so tastefully recorded, when our creative director was listening back on the monitors next to our music designer, his ears literally went OLLA-LAH.
OLLA JINGLE
BEAT STRESS
WANT TO WORK WITH US?
NEED CONTENT FOR YOUR BRAND?
HIT US UP!
RAWSPARK GROUP
SINGAPORE
- RAWSPARK PTE. LTD.
- 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
MALAYSIA
- RAWSPARK SDN. BHD.
- 02201043732 | 1489429-H
- 43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia