THE RADICAL RULEBREAKING CREATIVE AGENCY
LEGACY FESTIVAL 2019
A NEW DAWN
A BRAND NEW MUSIC EXPERIENCE
SCOPE: Creative strategy and development, Design, Marketing, Video Production, 3D Design, Production of Live Performance Multimedia, Live Streaming and broadcasting, Production of Ads, Web Banners, Trailers, Public Relations, Brand partnerships, Media content partnerships, Social media calendar.
With performances from top charting EDM acts like TIESTO, ZEDD, DON DIABLO and ALOK, in conjunction with partners UOB Bank and Soundstream, Legacy Music festival needed an agency that was well-versed in both entertainment and corporate advertising to undertake all creative duties. The agency’s repertoire covered a massive range, from crafting the overall brand messaging, creating the logos and key visuals, trailers, ads and infographics for the festival, and managing the festival’s social calendar, to designing the stage visuals and conceptualising the festival’s multimedia experience. The entire festival garnered over 25,000 attendees over the two nights, and the festival was live streamed to over 16 countries worldwide to over 300,000 viewers. Marked as one of Singapore’s highlight events of the year 2019, the project was true test to Rawspark’s multi-faceted capabilities.
For more information, visit: https://www.facebook.com/legacyfestivalsg/
THE BRIEF
PROJECT DESCRIPTION:
Production of Legacy Music Festival 2019’s Marketing content, Commercials & Video production
300,000 LEADS
25,000 ATTENDEES
16 COUNTRIES
MAIN FESTIVAL TRAILER
FESTIVAL AFTERMOVIE
PROMOTIONAL ASSETS
HIGHLIGHT REELS
The hype got real. So, so real. We didn’t want people to lose out on not going to DAY 2 of the festival, so we got right into the heart of the action, so that people could relive the spectacle of Legacy Music Festival.
DIGITAL BANNER ADS
Frequency was the name of the game. More, was more. So for our digital campaigns, our designers created mass amounts of GIF and Motion graphic assets on the Festival’s promotions, artists line ups and experiences. These assets were blasted across all channels, with the aim of garnering mass impressions over engagement. In other words, we achieved top of mind, because all you kept seeing was us. It clearly paid off.
SOCIAL MEDIA CALENDAR
Fun Artist line ups, trailers, gifs, Sponsor experiences, and festival information.
THE GRAND OPENING
We had to come in with a big entrance. So why not start off the festival with a big bang. We designed a multimedia spectacle – Animation, Lights, smoke and pyrotechnics, all synced in perfect harmony to an epic cinematic soundtrack titled, “THE GRAND OPENING”. Epic war drums, string and brass orchestra, grinding synthesizers and odd time meters build in epic suspense up to the final climatic Legacy main theme.
WANT TO WORK WITH US?
NEED CONTENT FOR YOUR BRAND?
HIT US UP!
RAWSPARK GROUP
SINGAPORE
- RAWSPARK PTE. LTD.
- 201803683D
- 7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
MALAYSIA
- RAWSPARK SDN. BHD.
- 02201043732 | 1489429-H
- 43-2, Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia